Page "The Soul of a New Machine" Paragraph 3

The work environment described in the book is in many ways opposite of what is taught in business schools.

Instead of top-down management, many of the innovations are started at the grassroots level.

Instead of management having to coerce labor to work harder, labor volunteers to complete the project on-time.

The reason for this is that people will give their best when the work itself is challenging and rewarding.

Many of the engineers state that, " They don't work for the money ", meaning they work for the challenge of inventing and creating.

The motivational system is akin to the game of pinball, the analogy that if you win this round, you get to play the game again ; that is, build the next generation of computers.