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Their commercial fortunes in the US declined sharply in the early 1970s due to changing musical trends.
In the late 1970s and into the 1980s, a resurgence of interest in surf music led to some in the punk / new wave audience rediscovering the band.
Their career was given another rejuvenating shot in the arm by Quentin Tarantino's use of The Lively Ones ' version of Nokie Edwards ' " Surf Rider " and several other classic surf songs in the soundtrack of the hit movie Pulp Fiction.
The Ventures became one of the most popular groups worldwide thanks in large part to their instrumental approach — there were no language barriers to overcome.
The Ventures are still the most popular American rock group in Japan, the world's second largest record market.
They produced dozens of albums exclusively for the Japanese and European markets, and have regularly toured Japan from the 1960s through to the present.
According to a January 1966 Billboard Magazine article, The Ventures had five of 1965's top 10 singles in Japan.
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