Page "Theatrical superstitions" Paragraph 37

** Many Broadway producers believe that the " Curse of the Bambino " extends to the Longacre Theatre.

Therefore they avoid backing productions at the Longacre for fear of losing their money to a box office bomb.

The theatre was one of the many assets that Boston Red Sox owner and Broadway empresario Harry Frazee sold at the same time that he sold the contract of Babe Ruth to the New York Yankees.