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Thrifting lures a variety of different audiences.
Two most commonly come to mind: 1 ) People who have no economic choice but to buy secondhand, 2 ) Bargain or treasure hunters.
There is an emerging third audience and chances are it far outnumbers the first two.
Simply put, this is an audience of smart shoppers consisting largely of families with a stay at home parent and young professionals.
Their reasons for thrifting are a combination of the first two.
Overall, these three groups thrift to save money because they have to or want to.

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