Page "Tobacco advertising" Paragraph 11

In 1964, Smoking and Health: Report of the Advisory Committee to the Surgeon General of the United States was published.

It was based on over 7000 scientific articles that linked tobacco use with cancer and other diseases.

This report led to laws requiring warning labels on tobacco products and to restrictions on tobacco advertisements.

As these began to come into force, tobacco marketing became more subtle, with sweets shaped like cigarettes put on the market, and a number of advertisements designed to appeal to children, particularly those featuring Joe Camel resulting in increased awareness and uptake of smoking among children.

However, restrictions did have an effect on adult quit rates, with its use declining to the point that by 2004, nearly half of all Americans who had ever smoked had quit.