Page "Tobacco packaging warning messages" Paragraph 58

Australian cigarette packaging laws also prohibit the use of terms such as ' light ', ' mild ', ' extra mild ', etc.

The three major Australian tobacco manufacturers agreed to stop using these terms, after investigation of complaints of misleading and deceptive terms were made to the Australian Competition and Consumer Commission ( ACCC ) in 2005.

This has assisted in counteracting the belief that some cigarette varieties are less harmful than others.

To the same effect, while the carbon monoxide, nicotine and tar content of particular brands of cigarettes used to be mandated, the display and / or advertisement these figures is now prohibited under the government's " All Cigarettes are Toxic " campaign.