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On the other hand, after very significant reverses and difficulties in the 1940s and 1950s, the Bulgarian economy developed apace from the mid-1960s until the late 1970s.
Most of today's large industrial facilities such as the Kremikovtsi steelworks and the Chervena Mogila engineering works were built under Zhivkov.
Bulgaria's nuclear power station, AEC Kozloduy, was built in the 1970s, all six large reactors commissioned in under five years.
This, and Bulgaria's many coal-fired and hydroelectric power stations, made the country a major electric power exporter.
By the 1970s, the focus switched to high technologies such as electronics and even space exploration: on 10 April 1979 Bulgaria launched the first of two kosmonavti ( cosmonauts ), Georgi Ivanov, aboard Soviet Soyuz spaceships and later launched its own space satellites.
Having been among the first nations to market electronic calculators ( the Elka brand, since 1973 ) and digital watches ( Elektronika, since 1975 ), in 1982 the country launched its Pravets personal computer ( a near -" Apple II clone ") for business and domestic use.
In the mid-1960s an economic reform package was introduced, which allowed for farmers to freely sell their overplanned production.
Shortly after that Bulgaria became the first and only Eastern Bloc country which locally produced Coca-Cola.
Mass tourism developed under Zhivkov's direction from the early 1960s onwards.

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