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At first he was associated mainly with bubblegum and mainstream pop, but he later championed soul music.

It was largely due to him that " I'm Still Waiting " by Diana Ross, which was initially just an album track, was released as a single in the UK in 1971 and reached number one.

He was a regular host of Top of the Pops and in 1968 he fronted his own show, Time For Blackburn, produced by Southern Television for the ITV network.