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Dr. Rathje also known as " Captain Planet " and his students studied the contents of Tucson residents ' waste in order to examine patterns of consumption.
Quantitative data from bins was compared with information known about the residents who owned them.
The results have shown that information people freely volunteered about their consumption habits did not always tally with the contents of their waste bins.
For example, alcohol consumption was proven to be significantly higher in reality than in the questionnaires completed by the people studied.
Such findings have highlighted the difference between people's self-reported and actual behaviours.

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