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In the book's seventh chapter, " The Six Steps ," McCloud outlines a six-part process of artistic creation ( Idea / Purpose, Form, Idiom, Structure, Craft, Surface ).
He also notes that artists tend to fall into two classes, depending on which of the first two steps they emphasize more.
Those who emphasize the second step " are often pioneers and revolutionaries — artists who want to shake things up ," while those who emphasize the first are " great storytellers, creators who ... devote all their energies to controlling their medium ... to convey messages effectively.
" With these ideas, McCloud anticipates the artistic theory of David Galenson, which divides all artists into two groups with qualities similar to those McCloud notes.

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