Page "University of Rochester" Paragraph 11

In the mid-1980s, the University commissioned a study to determine if the name of the institution should be changed, most likely to " Eastman University.

" The study concluded that a name change could be beneficial because the use of a place name in the title led respondents to incorrectly believe that it was a public university, and because the name " Rochester " connoted a " cold and distant outpost.

" Reports of the latter conclusion led to controversy and criticism in the Rochester community.

Ultimately, the name " University of Rochester " was retained .< ref >, University of Rochester Urged to Change Name </ i ></ ref >< ref > What's in a Name?

Plenty, Argue University's Alumni </ i ></ ref >