Page "Uri Avnery" Paragraph 8
from
Wikipedia
After briefly working at Haaretz, in 1950, Avnery ( with Shalom Cohen and two others ) bought the failing magazine HaOlam HaZeh (" This World ").
Avnery edited the weekly magazine during the 1950s and the 1960s Avnery, turning it into an anti-establishment tabloid known for many sensational scoops and for featuring nudes on its back cover.
The formula seemed to work, as for many years it was Israel's leading alternative-media publication.
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