Page "Variable pricing" Paragraph 3

Sales are a traditional example of discriminatory pricing.

During the holiday season prices are high.

Come the new year there are sales.

Other examples of sales occur on various goods such as appliances and cars.

Electronics, clothes washers / dryers, etc.

typically have a season of the year where sales occur.

Cars are sold at discounts before the new model year.

Discriminatory pricing is not always bad.

It helps people who will / cannot pay " list " or even street price an opportunity to buy at a better price if they are willing to wait andor to buy older models.

At the same time it helps merchants clear out old stock andor items that they misjudged the market for.