Page "Variety store" Paragraph 11
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In economic terms, the pricing strategy of variety stores is inefficient as some items may actually be sold elsewhere at a lower price.
However, this is offset by the efficiencies of a single-price structure ; consumers accept potentially overpriced items.
Thus, there are no " 100-dollar stores " where all items sell for $ 100 ; consumers expect to pay the correct amount, as inaccuracies result in significant dollar amounts.
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