Page "Video game developer" Paragraph 2

Most video game publishers maintain development studios, such as Electronic Arts's EA Canada, Square Enix's studios, Activision's Radical Entertainment, Nintendo EAD and Sony's Polyphony Digital and Naughty Dog.

However, as publishing is still their primary activity, they are generally described as " publishers " rather than " developers ".

Developers can be private as well, such as Bungie, which created the Halo franchise.