Page "Viz (comic)" Paragraph 8

Sales steadily declined from the mid-1990s to around 200, 000 in 2001, by which time Chris Donald had resigned as editor and passed control to an " editorial cabinet " comprising his brother, Simon, Dury, Thorp and new recruits Davey Jones and Alex Collier.

In June 2001, the comic was acquired as part of a £ 6. 4 million deal by I Feel Good ( IFG ), a company belonging to ex-Loaded editor James Brown, and increased in frequency to ten times a year.

In 2003, it changed hands again when IFG were bought out by Dennis Publishing.

Soon after, Simon Donald quit his role as co-editor, in an attempt to develop a career in television.