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On February 22, 2006, News Corporation announced that it would start up a new network called MyNetworkTV, in response to the merger of UPN and The WB to form The CW.

Since WZMY had already filed a trademark in mid-2005 for use of the MyTV name, it was speculated that WZMY would take legal action with News Corporation over its similar name.

Ultimately on July 21, 2006, WZMY's My TV Club newsletter announced that the station would become the region's MyNetworkTV affiliate, later revealed on July 24 to the media and visitors to WZMY's website, and to the general public on July 26.

Until the announcements were made, Boston and Southern New Hampshire had been the largest market where MyNetworkTV had not yet signed a full-time affiliate.