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The station has strong ties to the athletic department of Ohio State University.

For many years, it has produced the coaches shows for both the football and men's basketball teams, along with other shows about Ohio State athletics.

Additionally, its radio sister has been the flagship station of Ohio State football and basketball for decades.

Prior to the launch of the Big Ten Network in September 2007, the station aired Ohio State games offered by ESPN Plus in both sports, including prime-time pre-emptions of CBS network programming for games.

Because of the Big Ten Network's exclusive contracts to cover live Ohio State sports, WBNS now only carries selected CBS Big Ten basketball broadcasts on weekends and latter portions of the conference tourney, although the programming outside of live sports remains produced by WBNS-TV.

It has been the TV home of Wheel of Fortune since 1983 and Jeopardy!

since 1984.