Page "WBT (radio station)" Paragraph 39

Also in 2006, WBT lost the North Carolina Tar Heels to WFNZ.

Sales director Steve Sklenar said the games pre-empted John Hancock's show and, during the ACC Tournament, Rush Limbaugh.

WBT wanted the games, Sklenar said, but the pre-emptions cost the station a lot of advertising revenue.

The Tar Heels had aired on WBT from 1977 to 1991, and returned to the station in 1995.

According to Cullie Tarleton, who ran the station at that time, putting the Tar Heels on WBT was largely the idea of longtime coach Dean Smith, who wanted to tell recruits from New England that their parents would be able to listen to the games.