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Other promoters were furious when McMahon began syndicating WWF television shows to television stations across the United States, in areas outside of the WWF's traditional northeastern stronghold.

McMahon also began selling videotapes of WWF events outside the Northeast through his Coliseum Video distribution company.

He effectively broke the unwritten law of regionalism around which the entire industry had been based.

To make matters worse, McMahon used the income generated by advertising, television deals, and tape sales to poach talent from rival promoters.

Wrestling promoters nationwide were now in direct competition with the WWF.