Page "Warner Bros." Paragraph 58

In the early 1950s, the threat of television had grown greatly, and in 1953, Jack Warner decided to take a new approach to compete with the rising threat.

In the wake of United Artists successful 3D film Bwana Devil, he decided to expand into 3D films with the studio's 1953 film House of Wax.

Unfortunately, despite the success of House of Wax, 3D films soon lost their appeal among moviegoers.