Page "Warren G. Harding" Paragraph 27

On July 28, 1920, Harding's general election campaign manager, Albert Lasker, unleashed a broad-based advertising campaign that implemented modern advertising techniques ; the focus was more strategy oriented.

Lasker's approach included newsreels and sound recordings, all in an effort to enhance Harding's patriotism and affability.

Farmers were sent brochures decrying the alleged abuses of Democratic agriculture policies.

African Americans and women were also given literature in an attempt to take away votes from the Democrats.

Professional advertisers including Chicagoan Albert Tucker were consulted.

Billboard posters, newspapers and magazines were employed in addition to motion pictures.

Five thousand speakers were trained by advertiser Harry New and sent abroad to speak for Harding ; 2, 000 of these speakers were women.

Telemarketers were used to make phone conferences with perfected dialogues to promote Harding.

Lasker had 8, 000 photos distributed around the nation every two weeks of Harding and his wife.