Page "Who's That Girl (Madonna song)" Paragraph 12

The video portrayed a different image of Madonna rather than her real self.

According to Vincent Canby of The New York Times, Madonna at that time was shrewdly pragmatic about her persona and appearance — resembling Marilyn Monroe, but with the " comic tartness " of Jean Harlow.

This persona was reflected in the second half of the Who's That Girl film.

However, the music video chose not to capture her real self and qualities, or to promote the movie for which it was specifically created.

Instead, it concentrated on the humorous off-putting personality of Madonna's film character depicted in the first half of the film.

As a result, the video failed to appeal to people who were not acquainted with her prior work, nor with people who already knew and admired Madonna's erotic and funny performance in her music videos.