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The Whole Earth Catalog was an American counterculture catalog published by Stewart Brand between 1968 and 1972, and occasionally thereafter, until 1998.

Although the WECs listed all sorts of products for sale ( clothing, books, tools, machines, seeds – things useful for a creative or self-sustainable lifestyle ) the Whole Earth Catalogs themselves did not sell any of the products.

Instead the vendors and their prices were listed right alongside with the items.

This led to a need for the Catalogs to be frequently updated.