Page "Yellow Cab" Paragraph 3
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Wikipedia
The ' Yellow Taxicab Co .' was incorporated in New York on April 4, 1912.
Its fares that year started at 50 ยข/ mile ( equivalent to $ 11. 44 in 2011 adjusted for inflation ).
Among its directors and major stockholders were Albert F. Rockwell and the Connecticut Cab Co.
Shortly after incorporation the Yellow Taxicab Co. merged with the Cab and Taxi Co., and with the strength of Connecticut Cab with whom its name was interchangeably used, the young business assumed a large share of the New York market.
Its independent corporate life was fairly short, however, as fare wars and restrictions forced a merger with the Mason-Seaman Transportation Co. on March 3, 1914.
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