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The term was coined by Erwin Wardman, the editor of the New York Press.
Wardman was the first to publish the term but there is evidence that expressions such as " yellow journalism " and " school of yellow kid journalism " were already used by newsmen of that time.
Wardman never defined the term exactly.
Possibly it was a mutation from earlier slander where Wardman twisted " new journalism " into " nude journalism ".
Wardman had also used the expression " yellow kid journalism " referring to the then-popular comic strip which was published by both Pulitzer and Hearst during a circulation war.
In 1898 the paper simply elaborated: " We called them Yellow because they are Yellow.

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