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View of East Country Yard Show with Anya Gallaccio | Anya Gallaccio's installation in foreground, 1990. In liaison with Hirst, Carl Freedman ( who had been friends with him in Leeds before Hirst moved to London and was helping to make Hirst's vitrines ) and Billee Sellman then curated two influential " warehouse " shows in 1990, Modern Medicine and Gambler, in a Bermondsey former factory they designated Building One.

To stage Modern Medicine they raised £ 1, 000 sponsorships from artworld figures including Charles Saatchi.

Freedman has spoken openly about the self-fulfilling prophecy these sponsors helped to create, and also commented that not many people attended these early shows, including Freeze.