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Now the basic question to be asked in this situation is what motivates the manipulators, that is, what are their values??

-- since, as Courtenay says, `` Nobody should play with lives the way we do unless he's motivated by the highest ideals ''.

But the only ideal he can think of is `` Sales ''!!

Indeed, again and again, the space merchants confirm the prediction of the humanists that the conditioners and behavioral scientists, once they have seen through human nature, will have nothing except their impulses and desires to guide them.