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Thus, when Dartmouth's Winter Carnival -- widely recognized as the greatest, wildest, roaringest college weekend anywhere, any time -- was broadcast over a national television hookup, Prexy John Sloan Dickey appeared on the screen in rugged winter garb, topped off by a tam-o'-shanter which he confessed had been acquired from a Smith girl.

President Dickey's golden retriever, frolicking in the snow at his feet, added to the picture of masculine informality.