A détournement is a technique developed in the 1950s by the Letterist International, and consist in " turning expressions of the capitalist system against itself ," like turning slogans and logos against the advertisers or the political status quo.
A détournement is a technique developed in the 1950s by the Letterist International, and consist in " turning expressions of the capitalist system and its media culture against itself ," like turning slogans and logos against the advertisers or the political status quo.
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