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After the war, two studies of the repatriation of American prisoners of war by Robert Jay Lifton and by Edgar Schein concluded that brainwashing ( called " thought reform " by Lifton and " coercive persuasion " by Schein ) had a transient effect.

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After the war, two studies of the repatriation of American prisoners of war by Robert Lifton and by Edgar Schein concluded that brainwashing ( called " thought reform " by Lifton and " coercive persuasion " by Schein ) had a transient effect.

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