Eleven years after Giant Tiger's first experiment with franchising, Reid emphasized the flexibility that it gave his company: “ The weakness of the chain stores is that they try to standardize .” Such standardization was not possible in a small chain which at the time maintained its low prices by locating in awkward and non-standard spaces such as converted bowling alleys or garages, and which refused to put money into standardized fixtures or furniture, or to invest in standardized office systems.

Eleven years after Giant Tiger's first experiment with franchising, Reid emphasized the flexibility that it gave his company: " The weakness of the chain stores is that they try to standardize.

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