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GfK and Boutique
GfK Boutique is the publisher of GfK OvernightNews, and produces forecasts for sales of technology devices based on GfK point-of-sale-data and external data sets.

GfK and Research
The GfK Group, established in 1934 as Gesellschaft für Konsumforschung ( Society for Consumer Research ) is Germany's largest market research institute, and the fifth largest market research organisation in the world, after Nielsen Company, Kantar Group, Ipsos ( incl.
The GfK Group is a worldwide market research organization providing services in the three sectors Custom Research, Retail and Technology and Media.
GfK Custom Research: The Custom Research sector is specialized in operational and strategic marketing issues relating to virtually every industrial sector and market.
In 1985, GfK began producing German television ratings, first for state-owned broadcasters and later for the Television Research Partnership ( AGF ).
In 2005, the newly established GfK Kazakhistan launched its Custom Research and Consumer Tracking operations.
In 2007, GfK Group acquired a 51 % majority shareholding in Macedonia s biggest market research agency, Stratum Research, now trading as GfK Skopje in Macedonia.
In the same year, GfK Custom Research became the Group s first U. S. research company.
In 2007, the US-based GfK custom research companies GfK Arbor, GfK Custom Research, GfK NOP and GfK Automotive were unified under the GfK Custom Research North America brand.
Headquartered in New York, GfK Custom Research North America is a full-service market research and consulting firm providing access to several of the world's largest consumer databases as well as a full-range of ad-hoc research services.
Additionally, GfK serves clients in Canada through GfK Research Dynamics.

GfK and with
It also began expanding its international network at an early stage, and in 1960 GfK SE co-founded the Europanel, which, together with British partner Taylor Nelson Sofres ( TNS ), conducts continuous studies of consumer purchasing patterns in 26 European countries.
Today, GfK SE is widely acknowledged as Germany s undisputed market leader, with a market share of well over 25 percent.
GfK s Retail and Technology and Media divisions are the regional market leaders, with continuous television and radio audience research contracts in Belgium, France, the Netherlands and Switzerland.
The GfK Group came one step closer to its long-held aim of gaining a foothold in the United States with its flotation in September 1999.
# GfK Strategic Marketing, with a full range of quantitative services, supports clients in areas such as pricing, forecasting, clinical trial optimization and market segmentation.
# GfK V2 conducts qualitative marketing research with patients and physicians, as well as conducting advanced analytics and quantitative research.
Together with the former NOP World companies consolidated since June 1, 2005, GfK achieved sales in excess of 937 million euros.

GfK and New
GfK RT USA is based in New York, and was formerly known as GfK Audits & Surveys, which was purchased by GfK in 2005.

GfK and Hong
In 2005, GfK launched its Healthcare business in Asia in the form of subsidiaries in Singapore, Hong Kong ( acquired SoHealthAsia in August 2005 ) and Thailand, as well as the former NOP World company, GfK Healthcare, in China.

GfK and is
GfK is a joint stock company and traded on the Frankfurt Stock Exchange.
GfK Retail and Technology: Retailer POS data is the source for the Retail and Technology sector.
GfK is Germany s oldest market research company, established 77 years ago at the University of Erlangen-Nuremberg.
GfK SE is currently the leading market research company in Switzerland, Austria and the Netherlands, the second largest in Belgium and Italy ( since 2002 ), and the third or fourth largest in France, Greece, and Portugal.
As of 2006, GfK is the largest market research company in Romania, Slovakia, Slovenia and Ukraine ; the second largest in Bulgaria, Croatia, Russia, the Czech Republic and Turkey ; and ranks third or fourth in Bosnia-Herzegovina, Poland, Serbia and Hungary.

GfK and
In 1936, GfK SE conducted the country s first brand study, on the cross logo of pharmaceutical company Bayer, and a year later it published the first German purchasing power figures, which are now also produced for the rest of Europe and overseas.
During September 2005 GfK SE was a sponsor for the “ Du bist Deutschland ” ( You are Germany ) advertising campaign, the country's largest multimedia initiative to date, aimed at enhancing Germany s image.
Germany continues to account for the largest share of GfK s annual sales.
Clients from all over the world make use of GfK GeoMarketing s products and services to bring clarity to location-related issues.
That same year Russia s consumer protection association granted an award to GfK Rus for its outstanding contribution to the creation of a modern consumer market.
During January 2005, GfK Belgrade received the Coca-Cola Company s Strategic Consumer Insights award for excellence in marketing consultancy.
In 2005, GfK had subsidiaries in 15 countries and although GfK was only active in the Retail and Technology division until 2005, it was already the region s fifth largest market research company.
However, the most important step in GfK s U. S. business development strategy was the acquisition of NOP World in April 2005, including the Roper Poll brand.
In financial terms, 2005 was considered the most successful year in GfK s history.

GfK and .
According to a study in August 2007 by GfK, 61 % of German households have a Payback card.
In April 2012, Lucida Sans was selected by GfK Blue Moon as the font for a package design as part of a proposed law in Australia banning logos on cigarette packaging.
Other parts of UNM were also disposed of advantageously, including the demerging of MAI's original securities business in 1998 as Garban, which subsequently became ICAP ; the sale in 1998 of United's Provincial Newspapers including the Yorkshire Post to Johnston Press ; the controversial sale of Express Newspapers in 2000 to Richard Desmond, owner of a stable of pornographic magazines ; the sale of the NOP World market research business to GfK in 2005 ; and the sale of United's 35 % stake in Channel 5 to RTL in 2005.
In April 2005 it acquired NOP World, based mostly in the United Kingdom, the United States and Italy, which was rated the ninth largest market research business in the world, a move described by the company as " the most important decision made by GfK since going public in 1999.
In December 2011, GfK acquired Knowledge Networks, based in Palo Alto, the United States, which does online research for consumer products and services, pharmaceuticals, retail, media, and public policy.
GfK offers its clients from the consumer goods and pharmaceuticals industry, retail, media and the service sector a comprehensive range of information and consulting services in three sectors.
In the mid-1950s, GfK joined the European frontrunners when it adopted consumer panel research after the research methodology first developed in the United States.
The GfK consumer climate study, launched in Germany during 1983, now covers Britain, Denmark, Austria, Sweden, and a series of central and eastern European countries.
# GfK GeoMarketing provides a wide variety of integrated Geo ( marketing ) solutions, including business mapping software ( RegioGraph ), digital maps, market data and consultancy services.
GfK SE began its international expansion into western and southern Europe during 1960 by establishing a subsidiary in Austria.
In the late 1970s, GfK set up further companies in the Netherlands, France and Switzerland.

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