If a survey respondent were to choose a response of “ definitely ” and an intent probability of. 99 was assigned to that category, then the actual probability of purchase could be read off the vertical axis.

If a survey respondent were to choose a response of “ probably not ” and an intent probability of. 25 was assigned to that category, then the actual probability of purchase could be read off the vertical axis as. 35, indicating the specifiers of the function feel that some people that claim they probably will not purchase will actually purchase.

0.022 seconds.