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Kansei Engineering parametrically links customer's emotional responses ( i. e. physical and psychological ) to a product or service with their properties and characteristics.
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Kansei and Engineering
Kansei Engineering ( Japanese: 感性工学 kansei kougaku, emotional / affective engineering ) aims the development or improvement of products and services by translating customer's psychological feelings and needs into product's design domain ( i. e. parameters ).
Methods in Affective Engineering. Kansei engineering is one of the major area of ergonomics ( human factor engineering ).
As mentioned above, Kansei Engineering can be considered as a methodology within the research field of ‘ Affective Engineering ’.
state that ‘ Kansei Engineering is used as a tool for product development and the basic principles behind it are the following: identification of product properties and correlation between those properties and the design characteristics ’.
According to Nagasawa, one of the forerunners of Kansei Engineering, there are three focal points in the method:
In Japanese publications, different types of Kansei Engineering are identified and applied in various contexts.
Schütte examined different types of Kansei Engineering and developed a general model covering the contents of Kansei Engineering.
Compared to other methods in Affective Engineering, Kansei Engineering is the only method that can establish and quantify connections between abstract feelings and technical specifications.
The research into constructing these links has been a core part of Nagamachi ’ s work with Kansei Engineering in the last few years.
Kansei and emotional
* Hirata Ricardo, Nagamachi Mitsuo, Ishihara Shigekazu, Nishino Tatsuo, Translation of customer Kansei and emotional needs into products, 2nd International Conference on Applied Human Factors and Ergonomics ( AHFEI ) 2008, Las Vegas, USA.
# Kansei Engineering — an approach that focuses on capturing customer emotional feedback about products to drive improvement.
Kansei and .
Other major business operations in Shelbyville include manufacturers Calsonic Kansei, Bemis Custom Products, Cebal America, and Jostens ; it is also home to a Tyson Foods facility and a distribution center for Wal-Mart.
Santō Kyōden wrote yomihon mostly set in the gay quarters until the Kansei edicts banned such works, and he turned to comedic kibyōshi.
This reform movement was followed by three others during the Edo period: the Kansei reforms of the 1790s, the Tenpō reforms of the 1830s, and the Keiō reforms of 1866-1867.
Further attempts to prevent the production of shunga were made with the Kansei Reforms in the 1790s.
* 1789: The new era name of Kansei ( meaning " Tolerant Government " or " Broad-minded Government ") was created to mark a number of calamities including a devastating fire at the Imperial Palace.
The broad panoply of changes and new initiatives of the Tokugawa shogunate during this era became known as the Kansei Reforms.
It was founded by Mitsuo Nagamachi, Ph. D ( Professor Emeritus of Hiroshima University & Former Dean of Hiroshima International University ) and CEO of International Kansei Design.
Kansei and product
* Grimsaeth Kjetil, “ Kansei Engineering Linking Emotions and product features ”, 2005, Norwegian University of Science and Technology.
* Nagamachi, Mitsuo, Kansei Engineering: A New ergonomic consumer oriented technology for product development, International Journal of Industrial Ergonomics 15, 3-11, 1995.
* Nagamachi Mitsuo, Kansei Engineering: A new consumer oriented technology for product development, in W. Karwowski & W. S.
Kansei and with
As described above, Kansei data collection and analysis is often complex and connected with statistical analysis.
In this way even users with no specaialist compentence in advanced statistics can use Kansei Engineering
* Hirata Ricardo, Nagamachi Mitsuo, Ishihara Shigekazu, Satisfying Emotional Needs of the Beer Consumer through Kansei Engineering ( Case Study with Hiroshima International University Students ), 7th International QMOD Conference 2004, University of Linköping and ITESM, Monterrey, NL, pp. 219 – 227, México.
Together with Takayama Hikokurō and Gamō Sanbei, Hayashi is known as one of the " Three Excelling Men of the Kansei Period " ( Kansei no san-kijin 寛政の三奇人 ).
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