In order to attract the best composers and lyricists, the CTW allowed songwriters like Sesame Streets first musical director Joe Raposo to retain the rights to the songs they wrote, which earned them lucrative profits and helped the show sustain public interest.

Shortly after creating Sesame Street, its producers developed what came to be called " the CTW model " ( named for the show's production company, The Children's Television Workshop ), a system of television show planning, production, and evaluation based on collaborations between producers, writers, educators, and researchers.

As a result, the CTW decided to depend upon licensing arrangements with toy companies and other manufacturers, publishing, and international sales for their funding.

In 1998, the CTW accepted corporate sponsorship to raise funds for Sesame Street and other projects.

Consumer advocate Ralph Nader, who had previously appeared on Sesame Street, called for a boycott of the show, saying that the CTW was " exploiting impressionable children ".

Cooney credited the show's high standard in research procedures to Harvard professors Gerald S. Lesser, whom the CTW hired to design the show's educational objectives, and Edward L. Palmer, who was responsible for conducting the show's formative research and for bridging the gap between the show's producers and researchers.

Early in their history Sesame Street and the CTW began to look for alternative funding sources and turned to creating products and writing licensing agreements.

In 1970, the CTW created a " non-broadcast " division responsible for creating and publishing books and Sesame Street Magazine.

He also agreed to waive his performance fee for full ownership of the Sesame Street Muppets and to split any revenue they generated with the CTW.

CTW research also revealed that the children's hesitations and on-air mistakes served as models for viewers.

In August 1997, Fox Family started efforts to increase its quantity and quality of children's entertainment, " which could lead to an equity investment by Fox in the non-profit CTW in exchange for programs for its Family Channel.

* CTW, the ICAO airline designator for Cargo Three, Panama

* 1974-" C " Is For Cookie ( CTW 22058 ) / 1995-" C " is for Cookie: Cookie's Favorite Songs ( Sony Wonder )

* 1979-Anne Murray Sings for the Sesame Street Generation ( CTW )

Morrisett, who was responsible for fundraising, procured additional grants from the United States federal government, the Corporation for Public Broadcasting, and the Ford Foundation for the CTW's initial budget, which totaled $ 8 million ; obtaining funding from this combination of government agencies and private foundations protected the CTW from economic pressures experienced by commercial networks.

After being named executive director of the CTW, Cooney began to assemble a team of producers: Jon Stone was responsible for writing, casting, and format ; David Connell took over animation and volume ; and Samuel Gibbon served as the show's chief liaison between the production staff and the research team.

The results of these studies led to the producers securing funding for the show over the next several years, and provided the CTW with additional ways to promote it.

As a result, the CTW decided to depend upon licensing arrangements, publishing, and international sales for its funding.

Former CBS executive Mike Dann left commercial television to become vice-president of the CTW and Cooney's assistant ; Dann began what Charlotte Cole, vice president for the CTW's International Research department, called the " globalization " of Sesame Street.

The producers paid CTW for the use of the set, some of the adult characters, Big Bird and Oscar, with everything else, including the script and the Barkley costume, provided by staffers hired by Bob Banner.

After considering a number of options, CTW decided to have the character of Mr. Hooper die as well, and use the episode to teach its young viewers about death as a natural part of life and that it is OK for everyone — children and adults alike — to grieve when someone they love dies.

According to CTW researchers Rosemarie Truglio and Shalom Fisch, Sesame Street was one of the few children's television programs to utilize a detailed and comprehensive educational curriculum, garnered from formative and summative research.

As a result of Cooney's initial proposal in 1968, the Carnegie Institute awarded her an $ 8 million ($ million in dollars ) grant to create a new children's television program and establish the CTW, renamed in 2000 to the Sesame Workshop ( SW ).

Shortly after creating Sesame Street, its producers began to develop what came to be called " the CTW model ", a system of planning, production, and evaluation that did not fully emerge until the end of the show's first season.

Shortly after Sesame Street debuted in the US, the CTW was approached independently by producers from several countries to produce versions of the show at home.

In spite of their commitment to multiculturalism, the CTW experienced conflicts with the leadership of minority groups, especially Latino groups and feminists, who objected to Sesame Streets depiction of Latinos and women.

Sesame Workshop, formerly known as the Children's Television Workshop ( CTW ), is a Worldwide American non-profit organization behind the production of several educational children's programs that have run on public broadcasting around the world ( including PBS in the United States ).

The CTW name was officially changed to Sesame Workshop on New Years Day 2000 to reflect the company's reach into new media and capitalize on the worldwide recognition provided by the Sesame Street name ( although Sesame Street continued to use the CTW name until April 2000 ).

* Sesame Workshop, formerly known as the Children's Television Workshop ( or CTW )

CTW produced the show at Teletape Studios Second Stage in Manhattan, the first home of Sesame Street.

* 1970-The Sesame Street Book & Record: Original Cast ( a. k. a. Sesame Street 1 ) ( Columbia CS 1069 ) / 1974 ( CTW 22064 )

* 1974-Sing the Hit Songs of Sesame Street ( CTW 22057 )

* 1974-Pete Seeger and Brother Kirk Visit Sesame Street ( CTW 22062 )

When the CTW tested the appeal of the new show, they found that although children paid attention to the shows during the Muppet segments, their interest was lost during the " Street " segments.

* 1971-Sesame Street 2-Original Cast ( Warner Bros. BS 2569 ) / 1975 ( CTW 22074 )

* 1975-Merry Christmas from Sesame Street ( CTW 25516 )

* 1977-Happy Birthday from Sesame Street ( CTW 22078 )

* 1977-The Sesame Street Fairy Tale Album ( CTW 22081 )

* 1978-Sesame Street Story Time ( CTW 22086 )

* 1978-Sesame Street Silver-10th Anniversary Album ( CTW 79002 )

In 1981, the federal government withdrew its funding, so the CTW turned to other sources, such as its magazine division, book royalties, product licensing, and foreign income.

NRK decided that the resources used to produce Sesam Stasjon could be used better elsewhere, so NRK decided to pay CTW to get out of the contract, that would end in 2001.