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The Esso name was a trademark of Jersey Standard Oil, and attracted protests from other Standard Oil spinoffs because of its similarity to the name of the parent company, Standard Oil.
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Esso and name
In states where it was restricted from using the Esso name, the company marketed under the Humble or Enco brands.
Humble also tried marketing under Enco in Ohio, but Standard Oil Company of Ohio ( Sohio ) protested that the Enco name and logo ( a white oval with blue border and red lettering ) too closely resembled that of Esso.
Humble Oil also used similar logotypes, use of the Humble name in all Enco and Esso advertising, and uniform designs for all stations regardless of brand.
In 1972, Exxon was unveiled as the new, unified brand name for all former Enco and Esso outlets.
Along with the new name, Exxon settled on a rectangular logo using red lettering and blue trim on a white background, similar to the familiar color scheme on the old Enco and Esso logos.
The company initially planned to change its name to " Exon ", in keeping with the four-letter format of Enco and Esso.
On 12 January 1533 he writes from Bologna, in attendance upon Pope Clement VII From the autumn of 1533 he made Naples his permanent residence, his name being Italianized as Valdésso and Val d ' Esso.
Esso is an international trade name for ExxonMobil and its related companies.
In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, with the Exxon brand name still in use only in the United States alongside Mobil.
Esso Blue was the brand name of Esso's paraffin oil ( kerosene ) for domestic heaters in countries such as the United Kingdom.
* Esso, a brand name of products marketed by Exxon Mobil
Imperial Oil operates service stations in Canada under the trade name Esso as well as other brand names.
In 1972, when Esso changed its name to Exxon, it asked Gov.
* Esso, an international trade name used by the Exxon Mobil Corporation and its related companies
Esso, Stride and Moore are jamming again under the name of God's Lonely Men.
Hamilton, moved from their original site, to former Esso Petrol Station site, where it remains, under the name of Kenmore / Highmore.
Esso and was
As a result, Jersey Standard was restricted from using Esso in the U. S., except in those states awarded to it in the 1911 Standard Oil antitrust settlement.
In 1966, the U. S. Justice Department ordered Humble Oil to " cease and desist " from using the Esso brand at stations in several southeastern states, following protests from Standard Oil of Kentucky ( Kyso ), which was a Standard of California subsidiary in the process of rebranding its Standard stations to Chevron.
The second was the establishment of " The Esso Young Artists ' Development Program " for the Australian Opera while the third was the " Australian Compositions Program " launched with a new production of Brian Howard's Metamorphosis.
In September 1958, The Public Establishment for Installation of La Défense ( EPAD ) buildings ( of which the Esso Tower was the very first ) were built and began to slowly replace the city's factories, shanties, and even a few farms.
From 1957 until the ' 70s, a range of garages / service stations was offered in either Esso or BP logos ( under the series no.
The Stop Esso campaign was a campaign by Greenpeace, Friends of the Earth and People and Planet aimed at boycotting the oil company Esso, known as ExxonMobil in the United States, on the grounds that it is damaging the environment.
Greenpeace was sued in France by Esso, who alleged that the company's reputation was damaged by the campaign's use of a parody Esso logo featuring dollar signs in place of the letters " ss ".
In 1972, it was largely replaced in the U. S. by the Exxon brand after it bought Humble Oil, while Esso remained widely used elsewhere.
During the years of racial segregation in the United States, Esso was unusual in its willingness to offer gas station franchises to African Americans.
Their TV advertising song from the 1950s through to the 1970s was the famous " Bom, Bom, Bom, Bom, Esso Blue!
" A later campaign used the well-known song tune of " Smoke Gets in Your Eyes " cleverly reworded as ::" They asked me how I knew, it was Esso Blue, I of course replied, with lower grades one buys, smoke gets in your eyes.
On April 6, 1964, at 11: 45 pm, the supertanker Esso Maracaibo, loaded with of crude oil, suffered a major electrical failure, so that control of steering was lost.
He was influential in attracting leading blue chip corporations as tenants in the complex, including GE and its then affiliates RCA, NBC and RKO, as well as Standard Oil of New Jersey ( Esso ), and Associated Press and Time Inc, as well as branches of what was Chase National Bank, now JP Morgan Chase.
The R639 / N8 corridor did not become the official Dublin to Cork road until 1974 when it was designated as the N8, though several Esso road atlases considered it to be the preferred route for motorists travelling between the two cities from at least the early 1960s.
On the same day in the south Atlantic, midway between Belém and Freetown, the southern most limit of the Rheinubung operation, tanker Esso Hamburg was intercepted by cruiser London ; while the following day London, accompanied by Brilliant, sank the tanker Egerland.
Esso and trademark
It also used the Esso brand in New York and the six New England states, where the Standard Oil Company of New York ( Socony-Vacuum, later Socony-Mobil ) had the rights, but did not object to the New Jersey company's use of the trademark ( the two companies did not merge until 1998 ).
It however maintained the rights to " Standard " and " Esso " in the states where it held those rights, by a token effort, by selling " Esso Diesel " in those states at stations that sell diesel fuel, thus preventing the trademark from being declared abandoned.
As local historians note, the corporate trademark change to Exxon went unnoticed by local patrons and the original Esso oval sign is still displayed out front.
Esso and Jersey
In 1959, Jersey Standard gained full control of Humble Oil and restructured it into its U. S. marketing and refining division, to market nationwide under the Enco, Esso and Humble brands.
The group comprised Anglo-Persian Oil Company ( now BP ); Gulf Oil, Standard Oil of California ( SoCal ) and Texaco ( now Chevron ); Royal Dutch Shell ; and Standard Oil of New Jersey ( Esso ) and Standard Oil Company of New York ( Socony ) ( now ExxonMobil ).
* Standard Oil of New Jersey ( Esso ) ( United States ): This subsequently became Exxon, which renamed itself ExxonMobil following the acquisition of Mobil in 1999.
The last commercial use of the canal was in 1972 when the Esso Jersey left the canal basin, carrying oil to its terminal, although the government-owned water board ran a sludge tanker, the Countess Weir, until 1997 by which time it was privately owned.
Standard Oil of Louisiana of Shreveport, Louisiana was created in 1909 as a subsidiary of Standard Oil of New Jersey ( Esso, now part of ExxonMobil ), a part of the Standard Oil trust.
The original product, launched in 1923 and mainly intended for killing flies and mosquitoes, was mineral oil based and manufactured by the Standard Oil Company of New Jersey before the company, now part of ExxonMobil, renamed itself first Esso and later Exxon.
Upon seeing the success of Wynn's Fire Chief, the dissolved Standard Oil companies of New Jersey, Louisiana and Pennsylvania, and the Colonial Beacon Oil Company decided to sponsor their own radio program to promote Esso Gasoline and Essolube Motor Oil.
One of these successor companies was Standard Oil Company of New Jersey, the precursor to Esso and later Exxon, which retained the ownership of the Bayway facilities.
In 1965 Enjay Chemical, a subsidiary of the Esso Chemical Company ( which later became Exxon Chemical ) in the Standard Oil Company New Jersey ( known publicly mostly by the Esso, Enco and Humble brands ) assumed all of the chemical processing assets and products at Bayway.
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