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# The Framing Effect Buyers are more price sensitive when they perceive the price as a loss rather than a forgone gain, and they have greater price sensitivity when the price is paid separately rather than as part of a bundle.
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# and Framing
# and Effect
“ Communicating Via the Microwave Auditory Effect ” Defense Department Awarded SBIR Contract # F41624-95-C9007, 1993.
The Abell-Kurtz-Zelen " Mars Effect " Experiments: A Reappraisal, Skeptical Inquirer Vol 7 # 3, Fall 1983, 77 – 82.
Is the " Mars Effect " Genuine ?, Journal of Scientific Exploration, vol 11, # 1, Spring 1997, 19 – 39.
# Manifestations of deviant development increase in frequency and degree as dosage increases from the No Observable Adverse Effect Level ( NOAEL ) to a dose producing 100 % Lethality ( LD100 ).
# Reference Price Effect Buyer ’ s price sensitivity for a given product increases the higher the product ’ s price relative to perceived alternatives.
# Difficult Comparison Effect Buyers are less sensitive to the price of a known / more reputable product when they have difficulty comparing it to potential alternatives.
# Switching Costs Effect The higher the product-specific investment a buyer must make to switch suppliers, the less price sensitive that buyer is when choosing between alternatives.
# Price-Quality Effect Buyers are less sensitive to price the more that higher prices signal higher quality.
# Expenditure Effect Buyers are more price sensitive when the expense accounts for a large percentage of buyers ’ available income or budget.
# End-Benefit Effect The effect refers to the relationship a given purchase has to a larger overall benefit, and is divided into two parts: Derived demand: The more sensitive buyers are to the price of the end benefit, the more sensitive they will be to the prices of those products that contribute to that benefit.
# Shared-cost Effect The smaller the portion of the purchase price buyers must pay for themselves, the less price sensitive they will be.
# Fairness Effect Buyers are more sensitive to the price of a product when the price is outside the range they perceive as “ fair ” or “ reasonable ” given the purchase context.
" In Order to Obtain the Desired Effect ": Italian Language Theater Sponsored by the Federal Theatre Project in Boston, 1935-39 ," Italian Americana, ( Sep 1994 ) 12 # 2 pp 187-200
# and Buyers
# Buyers broker or Buyer brokerage: This is where the salesman represents the consumer making the purchase.
* " Portrait of a Voiceover Actress " by Ray Sidman, Comic Buyers Guide, # 1631 ( August 2007 ), pp. 36 – 38.
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