The Office of National Drug Control Policy ( ONDCP ) held a series of conferences in 1996 and 1997 which brought greater awareness of media literacy education as a promising practice in health and substance abuse prevention education.

The Office of National Drug Control Policy ( ONDCP ) was originally established by the National Narcotics Leadership Act of 1988, which mandated a national anti-drug media campaign for youth, which would later become the National Youth Anti-Drug Media Campaign.

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