The Transport and General Workers Union ( T & G ), the UK Department of Trade and Industry ( DTI ), and the British public in general all threw their support behind Towers and the Phoenix Consortium, as Phoenix were the only potential bidders proposing to retain high-volume car production and full employment at the Rover plant in Longbridge, Birmingham.

The Transport and General Workers Union ( T & G ) has begun to make some of the more serious moves of any of the larger British unions to learn from the SEIU's strategies-though some smaller unions ( such as Community ) have been applying the organising model for some years.

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