The book Pikachu's Global Adventure: The Rise and Fall of Pokémon noted Mewtwo as popular with older male children who tend to be drawn to " tough or scary " characters ; Mew in contrast was described as a polar opposite, a character popular with young girls who tend to be drawn to " cute " characters.

The book Pikachu's Global Adventure: The Rise and Fall of Pokémon described Jigglypuff as popular with a young, female audience across the franchise as a whole, attributing said popularity to both the immediate attraction of children to its pink color and its contrast to Pokémon species more popular with young males, such as Squirtle or Charmander.

The book Pikachu's Global Adventure: The Rise and Fall of Pokémon cited him as a heavily popular character in the United States, with boys identifying themselves with the character, expressing a desire to be " friends with characters that are known to be good or considerate friends ".

The book Pikachu's Global Adventure: The Rise and Fall of Pokémon cited Gengar as popular with older male children who tend to be drawn to " tough or scary " characters.

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