The chain dominated the motel market, leveraged its innovative Holidex reservation system, put considerable financial pressure on traditional hotels and set the standard for its competitors, like Ramada Inns, Quality Inn, Howard Johnson's, and Best Western.

The chain dominated the motel market, leveraged its innovative Holidex reservation system, put considerable financial pressure on traditional motels and hotels, and set the standard for its competitors, like Ramada Inns, Quality Inn, Howard Johnson's, and Best Western.

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