The devil stems from the club's nickname " The Red Devils "; it was included on club programmes and scarves in the 1960s, and incorporated into the club crest in 1970, although the crest was not included on the chest of the shirt until 1971 ( unless the team was playing in a Cup Final ).

In 1934, players sported cherry and white hooped shirts, but the following season the red shirt was recalled after the club's lowest ever league placing of 20th in the Second Division.

However, PSV fans took on this nickname, taking pride in their Brabantian heritage, this Brabantian identity also plays a fundamental role in the club's culture with the Flag of North Brabant being incorporated in shirt design and being displayed in and around the stadium.

In celebration of the club's 125th anniversary a new home shirt was unveiled on 10 June 2010.

On 2 February 2010, Southampton announced that they would be without a main shirt sponsor for the 2010 – 11 season for the club's 125th anniversary.

Following the termination of the club's sponsorship deals with Car Giant, Le Coq Sportif, and Sellotape at the end of the 2007 – 08 season, in early July 2008 it was expected to be announced that Gulf Air would be the new shirt sponsors for 3 years.

The club's home strip is a white shirt, with two horizontal stripes at chest level, the upper one red and the lower one black, and with a badge in the centre of the chest.

The club's colors changed to a blue shirt and blue stockings, and white shorts.

The club's nickname is ' The Potters ', named after the pottery industry in Stoke-on-Trent and their traditional home kit is a red and white vertically striped shirt, white shorts and stockings.

Spraymate were the club's first shirt sponsor, and have since been followed by an array of local and national companies: Lynfox, Howlett, Fujitsu, Beaumont Stainless Steels, Premier Travel, C and R Windows, Quicksilver ( couriers ), Capital Sports, The Global Group, Haart, Global Self Drive, and in 2009 – 10 Greene King IPA.

For the 2007 – 08 season, Wigan's home shirt returned to the club's traditional blue and white stripes, having been blue with white sleeves the previous season as well.

The club's away shirt has traditionally been white and to a lesser extent also blue, but there has been a profusion of other colours and designs particularly in more recent years.

The club's home shirt is the traditional black and white kit.

At first, Milburn played as a winger, but switched to Centre forward after Charlie Wayman left the club to join Southampton in October 1947 and was given the club's legendary number 9 shirt.

Under the deal, the group secured naming rights to the stadium and shirt sponsorship when the club's deal with O2 expired at the end of the 2005 – 06 season.

Taking the number-19 shirt, Beattie became the club's first permanent signing in two years due to financial constraints.

The horse stems from the club's nickname The Horsemen ; it was included on club programmes and scarves in the early period, although the crest was not included on the chest of the shirt until 2004.

The club's shirt consists of red-white-blue vertical stripes, inspired by the colours of the flag of the Netherlands.

The club's current sponsors, Adidas and Ukrainian bank PrivatBank, feature on the team shirt, the former also being the manufacturer of the kit.

As of September 2007, the club's new shirt sponsor is CitiFinancial, with a one-year contract valuing EUR 1. 3 million .< ref >

Since 2010, soft drink brand Pepsi is the club's main shirt sponsor.

Rovers made some headlines for reasons other than their on-field performances when in 1983 confectioners Tunnock's became the club's shirt sponsor and the appearance of the shirt was altered to mimic the gold wrapper with red diagonal stripes of a caramel wafer bar the company produced, making Rovers one of the very few clubs to wear a kit inspired by a sweet wrapper.

has also retired its number 12 shirt, and lists the club's supporters, " Pompey Fans ", as player number 12 on the squad list printed in home match programmes, while Plymouth Argyle have theirs registered to the Green Army ( the nickname for their fans ).

The association with Carlsberg ended at the start of the 2010 – 11 season, when Standard Chartered Bank became the club's sponsor.

One year later, the club's main sponsor Gold-Zack Werke filed for insolvency.

Following the takeover of the club's sponsor in 2006, the club renamed itself as The New Saints They moved to the redeveloped Park Hall Stadium on the outskirts of the town in September 2007. Also now playing at Park Hall are Oswestry Lions football club who play in the Shropshire county league.

Golenbock, other Cardinal historians, and Caray's former wife have suggested the cause was a purported affair Caray had with the daughter-in-law of Cardinals owner August A. Busch, Jr. ( who also owned Anheuser-Busch brewery, the club's broadcast sponsor ); Caray first called it a business grudge while never necessarily denying or affirming the rumors.

In the summer of 2008 Work began on the construction of the new North Stand – called the " Caterpillar Stand " after the club's main sponsor.

On 9 October 2006, Russian oil company Gazprom became the club's new sponsor.

In September 2008, Pinewood Studios became the club's sponsor.

On 1 July 2008 local car dealership Perry's was announced as the club's new main sponsor and the stadium rebranded as the Perry's Crabble Stadium, an arrangement which lasted until 2012.

Also appointing a new Chairman in the club's main sponsor Sam Rigby of club sponsors NEC and with a rebuilt team finished in 9th position.

In April 2010 Idar Vollvik's company, Ludo, was presented as the club's latest sponsor in an attempt to rescue the club from its financial crisis, but to no avail, and on June 30, 2010, the club declared bankruptcy.

Travis Perkins became the club's main sponsor in 2001.

The Coupe de France does not have a primary sponsor of the competition, but allows sponsors of the French Football Federation to showcase themselves on club's kits.

Talbot was the main sponsor of Coventry City football club from 1981 to 1983, and at one stage the club's chairman Jimmy Hill was planning to change the club's name to " Coventry Talbot ".

The club's major sponsor is Allied Pickfords.

Nida Gips from Gacki became the new sponsor and the club's name changed to Miejski Klub Sportowy Sekcja Futbolowa Korona.

Kolporter became the new sponsor, Krzysztof Klicki the new chairman, and the club's name changed to Kielecki Klub Piłkarski Kolporter Korona.

The club's limited-overs side is called the Yorkshire Carnegie ( formerly Yorkshire Phoenix ), whose current ( 2010 onwards ) kit colours are dark blue, light blue and gold with JCT600 as the main sponsor.

Puma has been Hawthorn's apparel sponsor since the 1980s, the club's most successful era.