Both the pre-game and halftime show celebrated the Bicentennial, while players on both teams wore special patches on their jerseys with the Bicentennial logo.

This was the first time that a major television network successfully scheduled Super Bowl counterprogramming: Fox aired a special live football-themed episode of its popular sketch comedy show In Living Color during the halftime show.

To counter with the halftime show, Fox decided to broadcast a special live episode of In Living Color.

Because of Jackson's star power, the Fox network declined to broadcast counter-programming against the halftime show like they did during Super Bowl XXVI's show in the previous year ( Fox aired a special live edition of In Living Color on that occasion ).

During halftime, USA Network aired a special edition of WWF Sunday Night Heat called Halftime Heat featuring a match between The Rock and Mankind for the WWF Championship in an Empty Arena Match that took place in Arizona and had been taped five days before.

Fox censorship of scripts increased after In Living Color produced a live Super Bowl halftime special ( branded by the network as The Doritos Zaptime /' In Living Color ' Super Halftime Party ).

The concept originated from the Super Bowl halftime alternative television special called the Lingerie Bowl, a pay-per-view event broadcast annually opposite the Super Bowl halftime show.

Deathmatch was brought back in 1998 for MTV's Super Bowl XXXII halftime special.

WTAE was also one of many ABC stations that pre-empted the special showing of Saving Private Ryan late in 2004 because they were concerned that the Federal Communications Commission ( FCC ) would impose a fine on them if they had aired the World War II movie due to the Super Bowl XXXVIII halftime show controversy earlier that year.

They awarded him with the Male Athlete of the Year Award in 2000, and held a special halftime ceremony to honor his success in 2006.

On September 15, 1974, the revamped program debuted with a new three-segment format: highlights of the day's games and commentary, special features shot during the week, and a third segment covering the day's sports news, including scores and highlights at halftime.

On February 4, 2007, Redick's # 4 jersey was retired at Cameron Indoor Stadium at a special halftime ceremony.

Eisen also remains host of NFL Total Access and NFL GameDay Highlights, as well as NFL Network ’ s Thursday Night Football pregame, halftime and postgame shows and special on-location coverage from league events such as Kickoff, Pro Football Hall of Fame, NFL Scouting Combine, NFL Draft and Super Bowl.

Bob Costas and Dan Patrick ( who also presided over the trophy presentation ceremony ) hosted the pregame, halftime, and postgame coverage for NBC with Football Night in America analysts Tony Dungy and Rodney Harrison and special guest analysts ( who were seated next to Costas during the pre-game festivities ), Aaron Rodgers and Hines Ward.

The next year was Charlie Carter's 40 < sup > th </ sup > year at FSU and was celebrated by a special halftime show in his honor.

For halftime and special appearances, the Drum Major dresses in a uniform designed in the likeness of the Seminole Indian Tribe, incorporating designs and colors representative of traditional tribal attire.

The Yale Precision Marching Band has made a tradition of setting fire to the tops of the bells of their sousaphones, including in the fall of 1992 when sousaphones served as the " candles " of a " wedding cake " formed by the band when two band alumni were married during a halftime show.

A game has four 15-minute quarters with a 15-minute halftime.

Helen of Troy has also sponsored the halftime show, which has recently featured such artists as Los Lonely Boys, The Village People, Baby Bash, David Archuleta, Rihanna, and Diamond Rio.

Armed Forces Insurance is the official Insurance Partner of the Armed Forces Bowl and has sponsored the Great American Patriot Award, presented at halftime at the Bowl, since 2008.

Kornheiser continued to host PTI, and Wilbon joined him on the road as they broadcast PTI each Monday from the site of the MNF game, and there has also been an extra PTI segment inserted during halftime of ESPN's Monday Night games ( although in 2008, Wilbon stayed in the DC studios, on many Mondays ).

( Since 1997, the Dallas Cowboys Thanksgiving Day game halftime show has traditionally started the Salvation Army's Red Kettle Christmas Campaign.

He has stated in an interview that while his team was down 4 – 0 during halftime, he came on as a substitute for his Balkan youth team and dramatically scored eight goals.

* Max has " jersey " retired during halftime, 1 March 2006

The ad has since been broadcast elsewhere ( most notably on CNN during Super Bowl halftime ), along with several other finalists in the competition.

The Southern University marching band, nicknamed the Human Jukebox, has been featured in television commercials, and invited to participate in the annual Rose Parade in Pasadena, California, Presidential Inauguration ceremonies and several Super Bowl halftime presentations.

The West Chester University Golden Rams Marching Band, which has over 300 members, performs pre-game, halftime, or post-game at all home and select away WCU football games in Pennsylvania and in Delaware.

Indeed, for many years, the Fightin ' Texas Aggie Band's halftime show has begun with the drum major shouting " Recall!

Beginning with the 2012 season, Iowa has adopted a 35-point running clock mercy rule that begins any time the point differential is 35 or more after the end of the first quarter ( as opposed to the 11-man game, in which the same rule is invoked only after halftime ).

Musburger has also served as a studio host for games, a play-by-play man, and halftime host.

Spike TV has broadcast several IFOCE-sanctioned competitive eating competitions as part of its " MLE Chowdown " series, including the St. Patrick's Day Chowdown in 2007 ( corned beef and cabbage ), the " Turkey Bowl " on Thanksgiving day in 2007 ( whole turkeys with an undercard cranberry sauce contest ), " Wedges ' n Wings " in 2007 ( chicken wings and potato wedges ), and " Ham ' n Eggs " during Super Bowl halftime in 2008.

The Pride of the Southland Marching Band has been performing at halftime for more than one hundred years, but has existed since 1869 when it was founded as part of the Military Department.

As marching bands in the United States have started to focus more directly on halftime shows and less on parades, the traditional use of the mace has largely vanished from high school and college marching bands, in preference of hand movements, occasionally with the use of a conductor's baton or whistle.

The PUB's halftime format has caused problems over the years.

On game days, the band has early morning Continuity rehearsals to review the halftime show and pregame.

Such a match-up has not yet taken place, though the Utah Flash of the NBDL did stage a halftime game between Russell and a Jordan look-alike.

The Southern University Marching Band was also featured during the halftime show, playing " Get Ready ", and several New Orleans jazz standards with Hirt, and Lionel Hampton.

The halftime show also featured the Longhorn Band, along with Judy Mallett, Miss Texas 1973, playing the fiddle, in a tribute to American music titled " A Musical America ".

The halftime show was a tribute to American jazz composer, pianist and bandleader Duke Ellington, also featuring the Grambling State University Band along with Ellington's son Mercer.

Len Berman and his NFL ' 82 castmates, Mike Adamle ( who also covered the Vince Lombardi Trophy presentation ceremony ), Ahmad Rashad and Pete Axthelm anchored the pregame, halftime and postgame coverage.

This halftime show also had a connection with past ABC programming: the first two Indiana Jones films had their broadcast premieres on ABC, and the network aired a TV series, The Young Indiana Jones Chronicles, from 1992 to 1993 ( actually serving as the lead-in to Monday Night Football at one point ).

FoxSports. com also ran an online-only Internet halftime show, Webcast live from South Beach Miami, and hosted by then-Fox Sports Net anchorman Keith Olbermann.

The first halftime show by a marching band at a football game was done by the University of Illinois Marching Illini also in 1907 at a game against the University of Chicago.

Polka is also popular in Milwaukee, Wisconsin where the beer barrel polka is played during the seventh inning stretch and halftime of Milwaukee Brewers and Milwaukee Bucks games.

The company also sponsors the team's halftime shows on KCAL-TV and Fox Sports West.

In 1997 the Plentywood Wildcat football team also made it to the state championship losing to Frenchtown 27-20 after being up 20-7 at halftime.

Montana fell ill during the game, received warmed intravenous fluids during halftime, during which he also drank chicken soup, and went back into the game in the fourth quarter.

Reliant Stadium, home to the Houston Texans and the Houston Livestock Show and Rodeo, was also the home of Super Bowl XXXVIII ( held February 1, 2004 ), where the New England Patriots defeated the Carolina Panthers 32-29 and where Janet Jackson's Super Bowl XXXVIII halftime show controversy took place.

Iowa also led eventual co-national champion Michigan at halftime, 21 – 7, before falling in Ann Arbor, 28 – 24.

Storm stayed in Houston for four years doing a variety of radio and television jobs, including hosting the Houston Rockets halftime and postgame shows and also hosted Houston Astros postgame shows on television.

The game is also known for its controversial halftime show in which Janet Jackson's breast, adorned with a nipple shield, was exposed by Justin Timberlake for about half a second, in what was later referred to as a " wardrobe malfunction "..

The game moved to before the Super Bowl, instead of its usual halftime, to allow a full game to be played instead of the abbreviated games of previous years ; the game also aired on MTV2 instead of on pay-per-view.

Following the wardrobe incident, the NFL announced that MTV, which also produced the halftime show for Super Bowl XXXV, would never be involved in another halftime show.

Columnists L. Brent Bozell III ( who is also the founder of Parents Television Council ) and Phyllis Schlafly also expressed criticism of the halftime show in their respective weekly columns.

Two other major sporting events that followed the Super Bowl that year also were forced to clean up their respective halftime shows following the incident.

The 2004 NBA All-Star Game also cleaned up its act, despite being broadcast on cable television channel TNT that was not under Federal Communications Commission ( FCC ) regulation as with all other cable channels, having halftime performer Beyoncé Knowles perform " Crazy in Love " rather than " Naughty Girl ", which they feared would incite controversy given its sexual content.