The Commonwealth Bank of Australia uses a stylized image of the Southern Cross as a corporate logo.

The interlinked ' X's are incorporated in the modern-day ExxonMobil corporate logo, but the original Exxon logo continues for marketing and station signage.

Notable names in mid-century modern design include Adrian Frutiger, designer of the typefaces Univers and Frutiger ; Paul Rand, who, from the late 1930s until his death in 1996, took the principles of the Bauhaus and applied them to popular advertising and logo design, helping to create a uniquely American approach to European minimalism while becoming one of the principal pioneers of the subset of graphic design known as corporate identity ; and Josef Müller-Brockmann, who designed posters in a severe yet accessible manner typical of the 1950s and 1970s era.

The harp is also used extensively as a corporate logo — for both private and government organisations.

The winged horse that has provided an instantly recognizable corporate logo or emblem of inspiration.

Each of the main units has its own corporate identity, formed by differently-coloured versions of the standard roundel logo and adding appropriate lettering across the horizontal bar.

* Pentastar: From 1982 to 1995, Dodge used Chrysler's Pentastar logo on its cars and trucks to replace the Dodge crest, although it had been used for corporate recognition since late 1962.

Image: ForwardLookPatch. jpg | Forward Look corporate logo, shortly used in 1955 through 1962

Marks and Spencer used the font for its corporate logo and as the default on all internal correspondence from 2000 but since 2007 it is gradually being phased out on all signage and packaging as part of another re-branding exercise.

In January 2011, the company refreshed its corporate identity and developed a new logo, that it describes as an icon.

Three designers are widely considered the pioneers of that movement and of logo and corporate identity design: The first is Chermayeff & Geismar, which is the firm responsible for a large number of iconic logos, such as Chase Bank ( 1964 ), Mobil Oil ( 1965 ), PBS ( 1984 ), NBC ( 1986 ), National Geographic ( 2003 ) and others.

Automotive brands can be summed up simply with their corporate logo — from the Chevrolet " Bow Tie " mark to the roundel marks of Volkswagen, Mercedes-Benz and BMW, to the interlocking " RR " of Rolls-Royce — each has stood for a brand and clearly differentiated the product line.

Other logos that are recognized globally: the Nike " Swoosh " and the Adidas " Three stripes " are two well-known brands that are defined by their corporate logo.

AT & T's corporate logo introduced in 1982 is informally referred to as the " Death Star.

According to a design institute article, " The modern logo and corporate livery have evolved from the battle standard and military uniform of medieval times ".

The author Helen Stuart argues that some coats of arms were a form of corporate logo.

" I'm not in the business of doing anything like that ( a corporate logo ) and don't intend to do it again ," allows Lichtenstein.

Overseeing acquisitions from within Arco Plaza, the newly-built twin 51 story office towers in Los Angeles, Bayer was also responsible for the Arco logo and designing all corporate " branding " related to the company.

Said tree was depicted as the corporate logo of the Butternuts Woolen & Cotton textile firm, but was cut down by the Lull family to build their log cabin.

In addition to creating the new Nickelodeon corporate logo, he created a whole new logo system to represent the company ’ s entire family of sub-brands ( including digital networks Nick Jr., Nicktoons, TeenNick and Nick at Nite ).

Raymond Loewy was a prolific American designer who is responsible for the Royal Dutch Shell corporate logo, the original BP logo ( in use until 2000 ), the PRR S1 steam locomotive, the Studebaker Starlight ( including the later iconic bulletnose ), as well as Schick electric razors, Electrolux refrigerators, short-wave radios, Le Creuset French ovens, and a complete line of modern furniture, among many other items.

The Nederlandse Spoorwegen corporate logo was designed in 1968 by Gert Dumbar and Gert-Jan Leuvelink both of the graphic design company Tel Design.

The Jaguars ' identity, in terms of colors, as of 2009 is exclusively teal and black, with gold only being used in the logo ; just as the Steelers identity is gold and black, with red and blue only being used in the logo.

The distinctive logo of the word Spurs in Eurostile font, with the stylized spur substituting for the letter U, has been a part of the team's identity for many years.

After considering the feedback, Waterloo's new visual identity will not entirely incorporate a new logo.

In June 2009 the Mercury and WNBA announced a sponsorship agreement with identity theft protection service LifeLock to place that company's logo on their jerseys through the 2011 season, making the Mercury among the first non-soccer franchises in the major leagues of North America to place a company logo on their uniforms.

The badger logo was adopted by the movement to establish its common identity.

For example in 2009, in order to protect its own company ’ s logo and identity, Google sued Pacific WebWorks and other unnamed defendants for promoting fake work-at-home money-making positions.

To try to revitalise the network in its 50th anniversary, Nine adopted a new, but critically received, logo that removed the nine dots, which had been part of the network's identity since 1970.

In April 2012, Nine Network's identity changed, now applying the logo in different colors such as red, green, purple and more.

U. S. News also ranks Art Center ’ s Art and Media Design programs among the top 20 graduate schools in the U. S. The college logo is an orange circle, also known as the Art Center " Dot ," which has been a part of the school's identity since its inception by founder Tink Adams.

The Maersk corporate identity of sky blue and the seven-pointed star logo.

The Rhythm identity featured a turquoise, black and green color scheme, and a logo adorned with a cobra.

For more than 30 years the agency called itself Tri-Met, but it formally dropped the hyphen from its name in 2002, as part of a new corporate identity strategy involving a redesigned logo and new color scheme for its vehicles and other media.

The Wings were one of the original four teams in the Eagle Pro Box Lacrosse League that began play in 1987 and the only team to reclaim its identity from the original 1974-75 National Lacrosse League and also retained the first Philadelphia Wings logo.

Yorkshire Television's on screen identity has always revolved around the use of the station logo: the chevron.

In 2002, the brand was dropped in favour of a national ITV1 identity, in which local regional identities were dropped except before local programming, when the Yorkshire name appeared below the ITV1 logo only.

The stations tagline, which has changed regularly over the years, was also changed to " Your World Unfolding " to mesh with the stations new logo and viual identity.

The company identity is identical to that of its parent carrier with the addition of “ cityhopper ” after the KLM Crown logo and the absence of “ The Flying Dutchman ” & “ Royal Dutch Airlines ” on its aircraft livery.

When asked about the " DK " logo in an interview, Jello Biafra explained, "... I wanted to make sure it was something simple and easy to spray-paint so people would graffiti it all over the place, and then I showed it to Winston Smith.

In an effort to conceal the fact that they played in a stadium built and decorated for another team, the stadium grounds crew was assigned to make the stadium more Jet-friendly during Jets games by putting up green banners and placing the Jets ' logo over the Giants '.

The brothers mention that they think " the cover to Naomi Klein's book No Logo would make an excellent logo ".

In 1992, CBC updated its logo design to make it simpler and more red ( or white on a red background ).

Jolt Cola changed its logo, and came in " battery " bottles, which make a loud popping sound when opened.

The name " Whalers " was selected after the Hartford Whalers of the NHL, with the Marlton team's jersey featuring the NHL team's logo but turned upside down to make the W an M. The team was restarted in 1998 as a roller hockey team, abandoning the upside down W for a sharper angrier whale logo similar to that used by the OHL Plymouth Whalers.

BMG brought back the lightning bolt logo that was last used in 1968 to make clear that RCA Records was no longer co-owned with the other RCA entities which GE sold or closed.

This look, based on the theme of hearts, also provided Channel with a new logo, featuring a globe with the Channel islands on it being orbited by two comets, whose trails make a heart shape.

In February 2011, the Tourism Authority of Panama worked alongside Copa Airlines to make a special livery for a Boeing 737-800 ( registered HP-1534CMP ) with a butterfly logo of Panama and the website " visitpanama. com ".

Simultaneously bearing the lotus fruit and flower, the Tzu Chi logo symbolizes that we can make the world a better place by planting good seeds.

" The Scottish SPCA changed its logo in 2005 to make a clearer distinction between itself and the RSPCA in an attempt to prevent legacies being left to its English equivalent by mistake when the Scottish charity was intended.

The station began to make reference of its new coverage area in its promotions and branding ; it adopted the " globe " logo it maintains today and modified its slogan to " Your Five-Star Satellite Network ".

# The logo is freely available online ; its appearance on Wikipedia does not make it more freely available.

This was complemented by further idents in 2002 featuring people walking towards the camera and touching the screen with their fingers to make the UTV logo appear.

1970: Quiksilver boardshorts with a swan logo make their first appearance in Australian surf shops.

" This logo would be used until the final episode of The Green Death in 1973, but would make an unexpected return in 1996 when it was adopted as the logo for the US-produced 1996 TV movie.

Again, players were either featured in their High School / College uniforms or were photographed so as to make the team logo not visible.

In 2001, " A change of direction " was added to the BOTY logo as decisions were made to change the format due to the increased popularity and to make it more manageable.

A light green glow was added to " make the Moosehead logo more prominent and give the label a refreshing look.

The LR logo has had success on our replica caps and we thought that the time to make this change was right now .”

" The Scottish SPCA changed its logo in 2005 to make a clearer distinction between itself and the RSPCA in an attempt to prevent legacies being left to its English equivalent by mistake when the Scottish charity was intended.

Its 2001 advertising campaign included a bus shelter advertisement in the form of a funhouse mirror bearing the Tizer Diet logo, designed to make the viewer appear thinner.