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marketing and program
It has multiple implications and possible headaches for your marketing program.
Have you evaluated the proper place of advertising and all phases of promotion in your total marketing program -- from the standpoint of effort, money, and effectiveness??
Does your company have a program for selecting and developing sales and marketing management personnel for the longer term??
Do you have a long-term ( 5- or 10-yr. ) marketing program??
Now in its third year, the program is designed to provide a laboratory for those youngsters seeking careers in marketing and salesmanship.
In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card or debit card, that identifies the card holder as a member in a loyalty program.
Peter Samson was director of marketing and program development.
From the start, the Vikings embraced an energetic marketing program that produced first-year season ticket sales of nearly 26, 000 and an average home attendance of 34, 586, about 85 percent of the capacity of 40, 800 for Metropolitan Stadium.
One good marketing technique is to provide clear and memorable catch phrases that exemplify the point we wish to convey, and also emphasize the interoperability of the program with anything else provided by the manufacturer.
The program included a comprehensive package of policies which reduced the budget deficit and improved monetary control, substantially depreciated the overvalued exchange rate, liberalized the trade regime, removed most price controls, eased restrictions on the marketing of food crops, freed interest rates, and initiated a restructuring of the financial sector.
Relatively recently, Telstra was fully privatised and has been undergoing a change program to become more " sales and marketing led " under its current CEO, David Thodey.
Virgin Islands's Department of Labor in collaboration with BIZVI, Virgin Islands leading technology, research, marketing and training company has recently launched a revolutionary program, YouthNet, to help at-risk youth to get back on their career track.
He remained as a director of his sports marketing company, Gemba, and his role on the television program On The Couch was filled by retired Sydney coach, Paul Roos.
The core courses in the MBA program are designed to introduce students to the various areas of business such as accounting, finance, marketing, human resources, operations management, etc.
* Reward points ( see loyalty program ), marketing strategy
The on-air marketing program was deemed successful by Schwinn, and the company increased its market share of child and youth bicycles throughout the 1960s.
If there had been no Government program, if the old order had obtained in 1933 and 1934, that drought on the cattle ranges of America and in the corn belt would have resulted in the marketing of thin cattle, immature hogs and the death of these animals on the range and on the farm, and if the old order had been in effect those years, we would have had a vastly greater shortage than we face today.
In marketing terminology, a killer application ( commonly shortened to killer app ) is any computer program that is so necessary or desirable that it proves the core value of some larger technology, such as computer hardware, gaming console, software, a programming language, software platform, or an operating system.
In the United States, early children's television was often a marketing branch of a larger corporate product, such as Disney, and it rarely contained any educational elements ( for instance, The Magic Clown, a popular early children's program, was primarily an advertisement for Bonomo's Turkish taffy product ).
A good marketing program would address any potential downsides as well.
In essence, many marketing and advertising executives often lose sight of the objective of sales / revenue / profit, as they focus on establishing a creative / innovative program, without concern for the top or bottom lines-a fundamental pitfall of marketing for marketing's sake.
Altsys was the developer of the vector-drawing program, FreeHand, which had been licensed by Aldus for marketing and sales.

marketing and continued
Humble Oil continued to expand its West Coast operations, adding California to its marketing territory, building a large number of new Enco stations and rebranding others.
In the 1960s and early 1970s, Humble Oil continued to have difficulties promoting itself as a nationwide marketer of petroleum products, despite a number of high-profile marketing strategies.
Walt Disney pioneered synergistic marketing techniques in the 1930s by granting dozens of firms the right to use his Mickey Mouse character in products and ads, and continued to market Disney media through licensing arrangements.
The government therefore continued to intervene heavily in foreign-exchange marketing ( buying or selling dollars ), even after the 1973 decision to allow the yen to float.
IBM has continued active development and marketing of the key Informix products, the current version of which 11. 7 forms the basis of several product editions with variation in capacity and functionality.
The new game's unusual marketing, scattering the game across several redundant products, met with mixed responses and the game's popularity has continued to wane.
The Jockey Club governed the sport from 1752 until its governance role was handed to the British Horseracing Board, ( formed in June 1993 ) and while the BHB became responsible for strategic planning, finance, politics, race planning, training and marketing, the Jockey Club continued to regulate the sport.
The patent on paracetamol has long expired, and the continued success of Tylenol brand preparations are largely due to marketing, the backing and reputation of Johnson & Johnson, and new patented delivery mechanisms such as quick-release and extended-release forms of the medication.
With the backing of its parent company Mackintosh has continued to expand its reputation and marketing operations.
His continued expansion of the company into new sectors — such as chemicals ( 1939 ), technology ( 1945 ), cosmetics ( 1952 ), marketing, engineering, and manufacturing ( 1954 ), tea ( 1962 ), and software services ( 1968 )— earned Tata Group international recognition.
After New York, the company toured the east coast of America, with continued success, and later took in Cuba and the southern states of the U. S. By early 1851, Lind had become uncomfortable with Barnum's relentless marketing of the tour, and she invoked a contractual right to sever her ties with him.
The beer owes its continued success to its " No Nonsense " marketing campaigns featuring two then up and coming comedians.
Nevertheless, the U. S. government continued to provide subsidies to mohair producers until 1995, when the subsidies were " eliminated effective with the marketing year ending December 31, 1995.
Sun Oil continued marketing its petroleum products under both the Sunoco and DX brands through the 1970s and into the 1980s.
The two companies nevertheless continued their close alliance, with Chrysler supplying some parts for engines and transmissions for DSM, and Mitsubishi marketing Chrysler products overseas and supplying engines for Chrysler minivans and cars.
Despite the delayed launch, BSB continued to invest heavily in marketing in 1989 to minimize the effects of Sky ’ s timing advantage.
The Learning Channel continued to focus primarily on instructional and educational programming through much of the ' 90s but began to air shows less focused on education and more themed towards popular consumption and mass marketing ; these would be later expanded.
The GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product ( s ) to add to its product portfolio, and which market opportunities are worthy of continued investment.
This marketing concept already employed with their BSA range of cars continued to the end of Lanchester and BSA car production.
The two-year switch was originally created as a marketing ploy by Nike, and has been continued by Reebok, who won the merchandising contract in 2002.
AMD continued to devote their marketing resources to the Athlon and neither part became well-known outside the industry, but both had modest success and became firm favourites with the overclocking community.
Chevrolet was still actively marketing the Corvair in 1967, including color print ads and an " I Love My Corvair " bumper sticker campaign by dealers, but production and sales continued to fall off drastically.
Turner continued to build and lead the company's international business and marketing for the whole company.

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