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The use of letter " i " prefixes and suffixes to denote information technology or interactivity was very much in vogue at this time, notably with the launch of the iMac and the iPod by Apple Computer ; according to the BBC, the " i " in BBCi stood for " interactivity " as well as " innovation ".

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The use of letter " i " prefixes and suffixes to denote information technology or interactivity was very much in vogue at this time, according to the BBC, the " i " in BBCi stood for " interactivity " as well as " innovation ".

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