Although the chewing gum was pulled out of the market during the Second World War, Wrigley's launched a successful campaign to keep it in the minds of customers.

* Excel ( gum ), a brand of chewing gum produced by Wrigley's

When the brand first entered the market, it was packaged simply, with a plain wrapper and " JUICY FRUIT " in red, thin block letters In 1914, Wrigley changed it to thin vertical white and green stripes with " Wrigley's Juicy Fruit Chewing Gum " centered in a stylized Maltese Cross emblem with a black background.

The Excel Extreme brand was replaced by Wrigley's 5 in 2008.

Wrigley's Spearmint is a brand of Wrigley's chewing gum.

When the gum was re-introduced to the general public after World War II ended, the striped packaging was replaced by one with a bright yellow background and " Juicy Fruit " bracketed between two stylized chevrons, the latter a motif meant to echo the " Wrigley arrow " element used for Wrigley's Spearmint since 1893.

* 1974 – The Universal Product Code is scanned for the first time to sell a package of Wrigley's chewing gum at the Marsh Supermarket in Troy, Ohio

* June 26 – The Universal Product Code is scanned for the first time, to sell a package of Wrigley's chewing gum at the Marsh Supermarket in Troy, Ohio.

In February 1978, the band, desperate for money, was asked to do a commercial for Wrigley's Spearmint chewing gum ( directed by Tony Scott ) on the condition that they dye their hair blond.

Individual seeds are sometimes chewed and used in much the same way as chewing gum ; it is even used by Wrigley's (' Eclipse Breeze Exotic Mint ') where it states " with cardamom to neutralize the toughest breath odors.

El Puma also starred in an advertising campaign for Wrigley's Eclipse gum, with the spot drawing on his persona, using humor and kitsch to highlight the tagline, " Libera el Puma que hay en tí " ( Free the puma within ).

They hosted their own radio shows for ABC and CBS from 1944 – 1951, singing specially-written commercial jingles for such products as Wrigley's chewing gum, Dole pineapples, Nash motor cars, Kelvinator home appliances, Campbell's soups, and Franco-American food products.

* Big Red ( gum ), a cinnamon-flavored gum made by Wrigley's

The stately Italian Renaissance-style mansion of William Wrigley Jr. ( the maker of Wrigley's chewing gum ) was offered to the city of Pasadena after Mrs. Wrigley's death in 1958, under the condition that their home would be the Rose Parade's permanent headquarters.

Although it is not a sugarless gum, Wrigley's replaced some of the sugar with aspartame and Ace K, both artificial sweeteners, in 2003.

The chewing gum eventually became more popular than the baking powder itself and Wrigley's reoriented the company to produce the popular chewing gum.

The first product to be scanned using a UPC bar code was a 10 pack of Wrigley's Juicy Fruit gum.

A newspaper ad from 1920 for 3 types of Wrigley's gum.

Other notable owners and exhibitors of Saddlebreds include the Don Mattingly family ( Diamond 5 Farms ), Misdee Wrigley Miller ( of Wrigley's gum ), Michele MacFarlane ( Scripps newspapers ), Elisabeth Goth ( Dow Jones ), the Pettry-Fergusson family ( Rustoleum ), Mary Gaylord McClean ( Gaylord Entertainment ) and many others.

Wrigley's Excel is a line of chewing gum and mints available in Canada since 1991.

A year later, an American version called Wrigley's 5 was created, but the gum was sold in sticks instead of pellets.

Wrigley Company and Cadbury Adams are among the companies in the United States that manufacture and sell spearmint-flavoured chewing gum as Wrigley's Spearmint.

Despite it not being a sugarless gum, in 2003 in the United States, Wrigley's replaced some of the sugar with aspartame and Ace K, both artificial sweeteners.

Wrigley's product website for Eclipse describes the ingredient as Magnolia bark extract ( MBE ), which has its origins in traditional Chinese medicine.

In 2003 in the United States, Wrigley's replaced some of the sugar in Juicy Fruit with two artificial sweeteners, aspartame and Ace K. In 2009, Wrigley's started selling a sugar-free version of Juicy Fruit.

In 2008, Wrigley's released a new Juicy Fruit commercial featuring Julianne Hough singing the original Juicy fruit song with the new slim pack.

*" Juicy Fruit " at the Wrigley's website

* The Wrigley's company created fictional print ads for Juicy Fruit, such as boy bands, an upcoming fictional movie poster, and a phony handheld game system.

It ran numerous paint schemes including Wrigley's Spearmint, Doublemint, Juicy Fruit, and Winterfresh.

BBC Radio Lancashire has seen many of his pre-recorded series such as " Wrigley's Ramblings ", " Home Brewed " and readings of many stories written by the late great author from Bury-Tommy Thompson.

Wrigley's body has been moved, but his original grave memorial marker still adorns the tower site.

In addition, she has recorded jingles for many different companies, including McDonalds, Wrigley's Doublemint, Ford, Chevrolet, Chrysler / Dodge, Domino's Pizza, Frito Lay, Arby's, Radio Shack, Coke, Pepsi, Stanley Steamer and many others.

Some owners were aghast at Wrigley's " giving away the product ", but it paid manifold dividends in the long run, as the evolution of WGN-TV into a superstation developed a truly nationwide fan base for the Cubs, which has resulted in nearly constant sellout crowds at " Beautiful Wrigley Field ", regardless of the fortunes of the team at a given time.

Wrigley's beautification plan for the bleachers, which had been rebuilt during the 1937 season.

In 2004, the European Union Court of Justice ultimately denied Wrigley's request for trademark status on the name " Doublemint "; The Court found that the mark DOUBLEMINT was " descriptive " of the product and in violation of trademark law.

* Wrigley's page on Winterfresh

It aired on CBS from November 25, 1944 to September 28, 1958, it had a variety of sponsors ( including Lava Soap, Wildroot Cream-Oil, Lucky Strike, Nescafe and Wrigley's ) over the years.

* Wrigley's page on Big Red

* Wrigley's page on Eclipse

Men such as Robert S. Turton, the Creole chicle buyer for Wrigley's, and Henry I. Melhado, whose merchant family dealt in illicit liquor during prohibition, became major political and economic figures.

Chicago Cubs scout Clarence " Pants " Rowland was tasked with the unenviable job of obeying owner P. K. Wrigley's direct order to buy a washed-up Dizzy Dean's contract at any cost.