Page "Call centre" Paragraph 6

A contact centre, also known as customer interaction centre is a central point of any organization from which all customer contacts are managed.

Through contact centres, valuable information about company are routed to appropriate people, contacts to be tracked and data to be gathered.

It is generally a part of company ’ s customer relationship management ( CRM ).

Today, customers contact companies by calling, emailing, chatting online, visiting websites, faxing, and even instant messaging.