Page "Captain Kangaroo" Paragraph 101

The marketing program continued through the 1971 season, when the Federal Trade Commission's Staff Report, Guidelines on Advertising to Children, recommended against Schwinn's on-air marketing practices using the show's host.

In response, Schwinn and the show's writers altered the format in 1972.

The Captain no longer insisted that his viewers purchase a Schwinn, but instead made regular on-air consultations of a new character, Mr. Schwinn Dealer.

A 1973 internal company news article concluded that the show's child audience had difficulty separating Schwinn's sales pitch from that of the show.